If you’re an owner of small business than you likely know the importance and benefits of content marketing. While written content is effective to the audience, visual contents such as video advertisement is even more powerful tool to increases interactions with the audience. It is said that a video of one minute is effective as 1 million words. Considering that 40 percent of the audience who watch the video advertisement on a website take an immediate action after watching it, this is good if you include video ad in your content marketing strategy.
Here are three benefits/reasons to use video tutorials or ad on your business website:
1) Rank Better in Google
One of the reasons of google algorithms for search rankings is how long the visitors stay on your website. This may also refer to as short clicks vs long clicks. The idea that google used is that if people spend a lot of time on the particular site that it must have some high-quality content. The best way to hold the audiences on your website is a short informative video.
A business that includes video on their site generally have the higher conversion rates, higher click-through rates, and higher engagement rates. It is said that 80 percent of the audience who view a video ad will recall it even after a year out of which 12% of them can even buy your product.
2) Stand out from the Competition
It no doubt that Video content is an important factor to consider for content marketing considering these facts:
-65 percent of the people who visit the business website buy the product after viewing a video.
-a real estate business site that includes a video has 400% more inquiries than that site without a video.
-92% of the people have told that business video helps them to decide to buy.
As half of the businesses nowadays use video on their site- which is predicted to be increased in future- you still have the time to stand out in the competition. Adding the video advertisement on your business website will help to give an idea of your brand to the newcomers and thereby attracting more audiences.
3) Showcase Your Brand’s Personality
In today’s digital world, people mostly shop, work and communicate online. To humanize your brand in the digital world use video content to connect with your audience face to face, using a video on your website showcase your brand’s personality. It helps the visitors to know what you stand for- which helps to build the trust in the business and an emotional connection between the consumer.